During the first lockdown, demand for home fitness solutions surged almost overnight. Fiit needed to act fast to capture attention, build brand visibility, and drive signups while the market was exploding with new competition. The solution: a bold, national TV campaign with urgency at its core.
My role:
- Developed the campaign concept and script to position Fiit as the go-to home fitness platform
- Directed and produced the TVC under extremely tight time constraints (2 weeks from brief to delivery)
- Oversaw editing and post-production to ensure a polished, broadcast-ready asset
- Managed creative workflows with speed and agility, balancing quick turnaround with high production values
“Bring the Gym Home” launched across national TV channels, emphasising Fiit’s ability to deliver the gym experience into people’s homes at a time when it mattered most. The ad showcased Fiit’s unique energy and modern design, helping it stand out in a rapidly saturating market.
Lockdown created both the opportunity and the pressure. We had just two weeks to script, shoot, edit, and deliver a national TVC — without compromising on creative quality. It required creative problem-solving, nimble production, and total focus.
Impact:
- Aired nationally for over three months, generating significant buzz and brand visibility
- Contributed to a surge in signups during the peak of lockdown
- Established Fiit as a leading digital-first fitness brand at a critical growth moment
