As part of a wider visual refresh for The Trouble Club, a female-focused community and talks organisation - the aim was to inject buzz and energy into the brand, drawing in new members and appealing to a younger audience.
My Role:
- Shaped the campaign concept and narrative approach
- Directed shoots across multiple events to capture authentic energy and member stories
- Oversaw editing and production of a suite of campaign assets for multi-channel use
We filmed at three of The Trouble Club’s busiest events over several months, capturing the atmosphere, excitement, and community spirit. Member interviews highlighted the energy and inclusivity of the club, positioning it as a vibrant and relevant space for younger audiences.
The Trouble Club needed to modernise its image and speak to a younger audience without losing its established credibility. The challenge was to translate the vibrancy of its in-person events into a brand narrative that felt fresh, authentic, and digital-first.
Impact:
- Provided a refreshed, energetic visual identity across multiple digital touch points
- Elevated brand appeal to younger audiences
- Equipped The Trouble Club with versatile campaign assets for web, social, and marketing
