A UK-wide campaign supported by original data highlighting the number of young people hiding the fact that they are being bullied.
My role:
- Scriptwriting and creative direction
- Crew casting and production oversight
- Talent partnership with Sylvia Young
The Diana Award run a large-scale anti-bullying campaign annually. For this edition, we created a central film supported by national digital OOH and press activity. The work was picked up by multiple outlets, including a dedicated piece on ITV.
To create a piece that felt raw and authentic, free from gimmicks. Kooth’s mission is to connect with young people in a real, unfiltered way, so the film focused on the emotional truth of the lead actor above all else.
Impact:
- National reach via digital OOH and press distribution
- Coverage across multiple major publications
- Featured on ITV in a primetime segment
