A multi-platform, multi-asset UK campaign designed to cut through conventional mental wellbeing messaging and connect with young people in a bold, unexpected way.
My role:
- Developed the creative strategy and campaign identity
- Pushed for out-of-the-box branding to position Kooth as confident, relevant, and youth-first
- Oversaw design and production across print, digital, merchandise, and experiential activations
“Your Move” reimagined mental wellbeing outreach through bold graphics, direct language, and disruptive formats to capture young people’s imagination, and more importantly, their attention.
Mental health campaigns often struggle to engage young audiences because the messaging feels generic or disconnected. The challenge was to create something fresh, visually striking, and authentic enough to resonate with teens while staying true to Kooth’s mission.
Impact:
- Nationwide visibility across schools, digital platforms, and social media
- Direct engagement with tens of thousands of students through print and experiential activations
- Elevated Kooth’s brand perception among young people as confident, relevant, and approachable
