Fiit partnered with Hussle to expand access for users, enabling them to train with the Fiit app in any Hussle-affiliated gym. The objective was to raise awareness of the partnership while reinforcing Fiit’s core message: you can get fit with Fiit anywhere.
My role:
- Conceptualised the campaign idea of one seamless workout sequence shot across different environments
- Directed the hero film showcasing a Fiit workout in a Hussle gym, later replicated in a home and park setting
- Oversaw production and post-production to ensure continuity and brand consistency across all assets
- Delivered cutdowns and campaign assets optimised for social and digital channels
The creative centred on a continuous workout sequence performed in multiple locations, visually emphasising Fiit’s flexibility across settings, from gyms to homes to outdoor spaces. This narrative gave the campaign a strong, repeatable structure that worked across partnership launches and Fiit’s own brand comms.
The key challenge was to create a campaign that worked both as a partnership announcement with Hussle and as a standalone piece of brand storytelling. It needed to feel fresh, energetic, and on-brand while easily adaptable for future use.
Impact:
- Successfully launched the Fiit x Hussle partnership, raising awareness among both user bases
- Delivered a suite of multi-location assets with a clear, flexible creative framework
- Reinforced Fiit’s brand positioning as the fitness app you can use anywhere
