Luxury fashion brand Emilia Wickstead wanted their SS24 London Fashion Week showcase to stand out and create a lasting impression beyond the runway. The ambition was to host a live event that felt both exclusive and cinematic, while maximising global reach through live-streaming and digital content.
My role:
- Directed the full film production of the SS24 show, including a multi-camera livestream to thousands of viewers
- Oversaw creative and technical execution for both in-person and digital audiences
- Produced multiple social-first edits and two versions of the full show (long and short form) for Emilia Wickstead’s owned channels
- Worked closely with the client to align the film direction with their brand and collection vision
We staged the show in a striking historic London venue, creating a unique atmosphere that elevated the presentation. The event ran across multiple days to allow for full setup and rehearsal, ensuring seamless execution on the day. The combination of live event direction and digital-first storytelling allowed Emilia Wickstead to extend the reach of their collection far beyond those in the room.
Fashion Week is crowded, competitive, and fast-paced. The challenge was to deliver a flawless livestream and suite of content that felt premium, aligned with Emilia Wickstead’s brand identity, and distinct from other LFW shows.
Impact:
- Live-streamed to thousands, amplifying reach beyond the live audience
- Delivered a suite of social edits optimised for different platforms, boosting engagement
- Received overwhelmingly positive feedback from both the client and attendees
- Helped position Emilia Wickstead as a brand willing to innovate within the traditional LFW format
